Monday, September 3, 2007

Web Journal #1: Art School

Pacific Northwest College of Art: http://www.pnca.edu


The thing that struck me when first loading the page was the white PNCA logo on a black field at the top of the page. Next was the use of gray backgrounds and neon color headers (which seem rather old-school). Then the simple basics of "Inquire", "Visit", and "Apply"... obviously this school is in the business of attracting and enrolling future students. Interestingly, map, contact, and quick links are at the top of the page AND, as with most other art school sites, student work is showcased on the main page.

Layout consists of a main center column with sub-navigation on the left sidebar and additional links on a right sidebar.

Collages of imagery change out across the top of each page upon load. Student and Faculty feature profiles rotate on various page loads as well. (Great way to showcase the importance of both student and faculty work.)

Navigation is straightforward. No pop-up menus. No Flash. But, a simple gallery page featuring faculty and student work. You select which department you wish to view and whether it's faculty or student work. Then a set of thumbnails appears from which you select to view a larger example. 

One thing I found that needs fixing is when clicking on the menu bar for various pages. The box changes color on hover, but only the text is the active link. You can click and click, but unless the cursor is over the text nothing happens.